Thursday, July 07, 2005

Graphic Icon

The logo is a graphic representation of Toronto's endearing nickname "T.O." Moreover, it reflects the city's unique spirit of imaginative civilization, starting with a structured "T" and an organic "O". The choice of blue reflects the city's relationship with the water.

The icon was purposedly done simple and iconic, allowing itself to multiple applications. It is easy to read, easy to remember, and memorable. It also introduces people to the more intimate concept of "TO".

A graphic campaign based on the logo was introduced in Toronto to display a navigational language of the brand, demonstrating once again the unlimited potential of the city.

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